Q killed an ultra-expensive Madonna and Dennis Rodman shoot because the Beastie Boys had graced the previous issue’s cover, and his vision presumably meant featuring people who wouldn’t make the cover of Rolling Stone-more on that later. The first EIC, Jonathan Van Meter, had either resigned or been forced out after a creative dispute with Quincy, who objected to the unbearable whiteness of JVM’s cover choices. Twenty years ago VIBE was three years old and still finding its way under its second editor-in-chief, Alan Light. Sometimes his edits were journalistically valid, but his complete disconnect from hip-hop culture was a constant source of frustration. Although Gil was rarely present in the office, he would occasionally kill stories from his home in Connecticut or fax extensive notes demanding rewrites. before ultimately breaking off from the parent company to found the stand-alone business VIBE Ventures. He and his colleague Bob Miller, former publisher of SI, played decisive roles in getting the magazine green-lit in the corridors of power at Time Inc. An elderly, eccentric former managing editor of Sports Illustrated, Gil’s title at VIBE was editorial director. To be sure, there was nobody like Gilbert Rogin on the masthead at other hip-hop publications. CNN, all those guys-when shit got real they were coming to VIBE. As the president of VIBE, I was the commissioner of the culture. “At the time there was no Internet,” says Keith Clinkscales, the magazine’s founding president and CEO. VIBE was the first periodical to cover rap, R&B, rock, reggae, dance music, fashion, sports, and politics-all through the prism of what people were just beginning to call “urban culture,” another way of describing what Steve Stoute would later dub The Tanning of America. We had to earn respect by doing great work-and we did a lot of it, printed on large format heavy stock paper, left over in a warehouse after Life magazine folded. Yet our multiracial staff and corporate connects were always viewed with some suspicion by the hip-hop community. With backing from Time Inc., we had deeper pockets than most, and we served up some of the best journalism, photography, and cultural criticism hip-hop has ever seen. With all due respect to The Source, Rap Pages, and Murder Dog, VIBE changed the game in hip-hop journalism. Quincy Jones’ stated goal was to found “a Rolling Stone for the hip-hop generation,” but the staff-which I joined at the magazine’s launch, in 1993-aspired to create something closer to Vanity Fair. In VIBE’s defense, it was never just a rap mag. Reasonable Doubt, It Was Written, ATLiens, and Muddy Waters are four of the classic rap albums to drop that year, none of which warranted a cover in VIBE magazine. Vibe also covers national news from the Associated Press and original writings from reporters.This is part of Complex's The 1996 Project: Looking Back at the Year Hip-Hop Embraced Success.ġ996 was a great year for hip-hop-that is, until the whole 2Pac getting murdered thing. This story is primarily sourced from social media. Article and headlines feature moderately loaded emotional language, such as this Wale Shows Support For Megan Thee Stallion As She Heals From Shooting Injury. In review, Vibe mainly publishes original news and interviews with R&B, Hip Hop artists, and entertainers. Revenue is derived through advertisements. Valence Media also publishes Billboard, The Hollywood Reporter, SPIN, and Stereogum. This is incorrect as Valence Media is now the publisher, owned by Eldridge Industries. Vibe is owned by Eldridge Industries, while the website states it is a subsidiary of the Prometheus Global Media, LLC. Read our profile on the United States government and media. The website lacks transparency as they do not offer an about page, discloses an editor, and incorrectly states ownership. They primarily report on R&B and hip hop music artists, actors, and other entertainers. Vibe is currently only available as a website at. Founded in 1993, Vibe is an American music and entertainment magazine (print until 2014) founded by producer Quincy Jones.
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